How to Pitch a Business

How to Pitch a Business: The Winning Formula for Startup Success

If you can’t explain your business in 60 seconds or less, you risk losing investors, customers, and partners. A great pitch isn’t just about what you do, it’s about why it matters.

Here’s how to craft a pitch that wins

Step 1: Start with a Hook Grab attention immediately.

Examples:

Problem statement: “Did you know that over 90% of Nigerian SMEs fail due to poor access to capital and customers?”
Shocking statistic: “Every minute, 500 new businesses launch—but only a few survive.”
Powerful question: “What if you could launch a startup with zero upfront costs?”

Step 2: Clearly Define the Problem

Explain the pain point your business solves. Make it relatable and urgent.

✅ “Small businesses struggle with marketing because they don’t have time or expertise.”

❌ “Our company offers AI-driven content solutions for digital platforms.” (Too vague!)

Example: “Small businesses in Nigeria struggle with access to affordable marketing tools. They end up relying on word of mouth, which limits their reach.”

Step 3: Present Your Solution

Your solution should be simple and direct: What does your business do?

How does it solve the problem?

What makes it unique?

✅ “Our tool creates AI-generated ads in seconds, so businesses can run high-converting campaigns effortlessly.”

Step 4: Show Traction & Proof

People trust numbers and results.

Examples:

“In the last 3 months, we’ve grown to 10,000 users.”

“Our customers report a 30% increase in sales.”

“We’re backed by top investors and industry leaders.”

Step 5: Make a Clear Ask