Why Perfectionism Kills Startups – Launch Now, Improve Later 

If you wait for everything to be perfect, you’ll never launch. The most successful startups launch early and improve as they go. 

Step 1: Perfection is the Enemy of Progress 

Many founders delay launching because: 

“It’s not ready yet.” 

“I need to add more features.” 

“What if people don’t like it?” 

But waiting too long = lost time & missed opportunities.

Example: Many Nigerian startups in the tech space often delay their app launches because they’re not “perfect.” But take Paystack, for example: They kept iterating their product to meet the needs of the local market, launching early and improving over time. 

Step 2: Launching Early Gives You an Advantage 

✅ You get real feedback faster 

✅ You learn what users actually want 

✅ You start building traction early 

Example: Instagram started as a location-based check-in app. User feedback showed people loved the photo-sharing feature, so they pivoted.

Flutterwave didn’t wait for the perfect version of its payment gateway. They launched and refined their system based on feedback from Nigerian merchants and consumers. 

Step 3: Iterate Based on Real Data 

Instead of trying to make everything perfect, launch a simple version and improve based on feedback. 

Final Thoughts 

Launch now. Perfect later. The faster you start, the faster you learn.