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Imagine launching your product to a waiting list of eager customers instead of struggling to find buyers. That’s the power of creating demand before supply. Here’s how to do it.
Why You Should Sell Before You Build
Most startups build first, then try to sell. But what if you flipped the script? Successful companies like Tesla and Apple generate demand before launching, ensuring they have buyers before production starts.
Step 1: Build a Pre-Launch Audience
Start marketing before development using:
Landing Pages – A simple page explaining your product, with an option to sign up for early access.
Social Media Teasers – Share progress, behind-the-scenes content, and sneak peeks to build excitement.
Email Waitlists – Collect emails and offer perks for early sign-ups (e.g., discounts, exclusive access).
Example: For a Nigerian fintech startup, consider using a simple landing page that offers early access to exclusive services, like no-fee transfers for the first 100 sign-ups.
Step 2: Test the Market with Pre-Sales
Want to know if people will actually pay?
Sell it before you build it. Offer pre-orders (like Tesla does with cars).
Launch a Kickstarter campaign to gauge interest. Create a beta program for early adopters.
Example: If you’re creating a clothing line focused on Nigerian-made fashion, you could run a pre-order campaign on Instagram, offering a limited-edition item that represents local culture.
Step 3: Create FOMO (Fear of Missing Out)
People buy into exclusivity. Use:
Limited spots (“Only 100 spots available for early adopters!”)
Time-sensitive offers (“Sign up before [date] for exclusive pricing!”)
Social proof (Share testimonials or early interest numbers).
Step 4: Engage & Hype Your Audience
Keep potential customers excited by:
Sending progress updates
Hosting live Q&As
Letting them vote on features (increases emotional investment)
Final Thoughts
Startups that sell before they build win big. Instead of guessing, test demand, secure buyers, and launch with confidence.
Next Step: Once demand is there, you’ll need to pitch your business effectively. Click Here to Read How to Pitch a Business Next
Email: Experts@h-exgroup.com
Phone: +234 (0)8165381477
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